Alliance Direct Benefits

A build-your-own-benefits-package website

The Alliance for Affordable Services, a not-for-profit association, approached Magnetik looking to increase membership. We created an acquisition strategy based around their valuable association benefits.

First, we created a subsidiary brand — Alliance Direct Benefits — that quickly telegraphed their offering to prospects. After identifying their prime target audiences, we created a vertically-segmented responsive microsite where we could quickly create and customize vertically-segmented landing pages.

We also re-architected the onboarding process to streamline conversion. Ongoing SEM optimization allows us to continuously refine and improve performance for each segment

CLIENT

The Alliance for Affordable Services

What we did

Strategy / Content Creation / Responsive Web Design / Development

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