ALLIANCE DIRECT BENEFITS
A BUILD-YOUR-OWN-BENEFITS-PACKAGE WEBSITE
The Alliance for Affordable Services, a not-for-profit association, approached Magnetik looking to increase membership. We created an acquisition strategy based around their valuable association benefits.
First, we created a subsidiary brand — Alliance Direct Benefits — that quickly telegraphed their offering to prospects. After identifying their prime target audiences, we created a vertically-segmented responsive microsite where we could quickly create and customize vertically-segmented landing pages.
We also re-architected the onboarding process to streamline conversion. Ongoing SEM optimization allows us to continuously refine and improve performance for each segment