Aperture, the world's preeminent organization for photography, chose Magnetik to spearhead a major redesign of their website, creating one unified website from multiple separate platforms.
Working with Aperture senior management, Magnetik recrafted the website to be more than just editorial content. We created an experience that allowed users to step into the world of aperture virtually, which proved timely due to the COVID-19 epidemic.
Our scope included rethinking the architecture to expose important content and make key pages easier to access, as well as connecting the dots between editorial content, e-commerce, and events.
WHAT WE DID
Strategy / Information Architecture / Responsive Web Design