RushmoreDrive Launch Marketing

Magnetik was thrilled when the new business team at IAC InterActive Corp called and asked us to develop the launch marketing campaign for new site RushmoreDrive.com — the first search engine for African-Americans. But there was a big catch: the site was launching in 45 days!

Magnetik developed a fully-integrated program to build excitement and generate leads. From email to rich media banners to radio spots in 14 major markets, Magnetik’s program generate buzz and thousands of leads for the site.

Magnetik’s work culminated with designing the graphics for the RushmoreDrive launch party at IAC’s NYC headquarters. Magnetik created motion graphics for the 114′ video wall — the world’s largest continuous display.

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