Definity Digital
Animated Preroll Videos
Lighting Science — a leading manufacturer of LED lighting — engaged Magnetik to create pre-roll videos for their new DefinityDigital line of products.
MAGNETIK created an engaging spot that grabbed the user’s attention right away, to avoid the dreaded skip button. We combined hand-drawn animations and 3D modeling to bring the products to life.
CLIENT
Lighting Science Group
What we did
Concepts / Design / Production
