Definity Digital

Animated Preroll Videos

Relax :15 Spot

Alert :15 Spot

Lighting Science — a leading manufacturer of LED lighting — engaged Magnetik to create pre-roll videos for their new DefinityDigital line of products.

MAGNETIK created an engaging spot that grabbed the user’s attention right away, to avoid the dreaded skip button. We combined hand-drawn animations and 3D modeling to bring the products to life.


Lighting Science Group

What we did

Concepts / Design / Production

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